ENES
Citlalli Brands

Bilingual brand strategy & execution

Based in Fairfield, CA. Serving clients nationwide.

Transform your brand into a long-term strategic asset.

Whether you're ready to grow your business, need a project that follows your brand guidelines, or want to reach Spanish-speaking audiences, we can help.

Let's talk in English, Spanglish, o completamente en español.

Citlalli Flores Zepeda, founder of Citlalli Brands, at her desk in Fairfield, California
English · Español
Citlalli Flores Zepeda, Founder2026 CHCC Pioneer Empresaria Award Recipient
English · Español
Citlalli Flores Zepeda, Founder2026 CHCC Pioneer Empresaria Award Recipient

TRUSTED BY

Pacific Oaks College Student Success Center logo
Options for Learning logo
California Human Development logo
Mazatlan Taqueria & Grill logo
Miller Creek Soccer League (MCSL) logo
State Farm agent Maria Zuniga logo
Solano Hispanic Chamber of Commerce logo
Fred's Place logo
The Time is YA! logo
Govea Roofing Co. logo
Skylight Inc. Electrical Service logo
Amazing Smile At Home Dental Hygiene Services logo
Our Lady of Loretto Catholic Church logo
The Time is YA! Network logo
InMotion Real Estate logo
Monarch Engineers logo
TechBox Systems logo
El Grullo Tours Live logo
Where you are today

Do any of these sound familiar?

Your organization may be growing, managing a project, or trying to reach a new audience. Wherever you're starting, we'll help you identify the right next step.

01Brand growth & transformation
“Our brand doesn't reflect the quality of our work.”

Your work has grown, but your brand may not show it yet. We help you clarify what makes your organization valuable and bring your brand identity, website, and materials in line with the quality of the experience you provide.

03Bilingual market & community engagement
“We want to connect with Spanish-speaking audiences.”

Spanish-speaking audiences are diverse. Age, gender, education, cultural background, and life experience can all shape how people understand a message and respond to it. We help you understand the people you want to reach, then develop clear, culturally relevant communications that make it easier for them to take the action you intend.

Service areas

Serving the Bay Area. Partnering nationwide.

Our office is in Fairfield, California, in the heart of Solano County. We work with organizations across the United States through virtual collaboration and welcome opportunities to meet in person.

Personal attention. By appointment.

In-person meetings are scheduled by appointment so we can set aside time to understand your goals and give you our undivided attention. On-site meetings and evaluations can also be arranged based on your project's needs.

Also serving Solano, Napa, Sonoma, Marin, Contra Costa, Alameda, San Francisco, San Mateo and Santa Clara counties.

All service areas

Let's start with your project.

Tell us what you're trying to accomplish. We'll review your inquiry and recommend the next step, including a Zoom or in-person meeting when appropriate.

Start a Project
Napa CountySolano CountyContra Costa County FairfieldNapaVacavilleVacavilleVallejoVallejoConcordWalnut Creek
Who we help

For organizations that serve people.

Brand integrity in action

Strategy and execution working together in the real world.

Every project has a purpose. See how strategy, thoughtful decisions, and consistent execution come together to solve real business and organizational challenges.

Client experience01 / 03
She designed a tent, banners, and a tablecloth setup for our events, and everything turned out fantastic. The quality and attention to detail exceeded our expectations.
Juan AmezquitaSkylight ElectricalGoogle review
Read all our reviews on Google (opens in a new tab)
Our approach

Strategy guides execution. Together, they maximize results.

We start by understanding what you're trying to accomplish. Then we determine what matters, what should come next, and how the pieces need to work together.

  1. 01
    Strategic Clarity
  2. 02
    Meaningful Differentiation
  3. 03
    Consistent Execution
  4. 04
    Brand Integrity
01 · Strategic clarity

Understand where you are, where you're going, and what you're trying to accomplish.

02 · Meaningful differentiation

Identify what makes your organization valuable and why the right customers should choose you.

03 · Consistent execution

Carry the strategy consistently across the places where people see, hear, and experience your brand.

04 · Brand integrity

Align who you are, what you promise, how you present yourself, and what your customers actually experience.

“Every brand decision should answer one fundamental question: Will this add value to the brand over time?”
Citlalli Flores Zepeda
Founder
Brand Integrity Self-Audit

Your brand lives in 75+ places. Do they all tell the same story?

From your website and email signature to uniforms, signage and invoices, every touchpoint either builds trust or quietly works against it. The free self-audit checks yours in 6 short steps and gives you an instant diagnosis.

Start the free Self-Audit

Results on screen · No email needed to see them

Brand value that compounds

Build for where you're going, not only where you are today.

A strong brand creates value beyond the next campaign, website, sign, uniform, promotional product, or marketing piece. Built intentionally and managed consistently, your brand can become an organizational asset that supports growth, expansion, new markets, succession, and long-term legacy.

The business may evolve. Leadership may change. Markets may change. The value represented by a strong brand can continue.

“A strong brand isn't a luxury. It's a leadership responsibility.”
Citlalli Flores Zepeda
ConsistencyConsistencyFoundationRecognitionLegacyTimeBrand value
Strategy + execution

Start with what you're trying to accomplish.

You don't need to know which service you need before contacting us. Tell us about your project, and we'll help determine the right next step.

First step01

Clarity Strategy Session

$797

For situations where the project can't be properly defined until the bigger strategic questions are answered.

  • Pre-session review
  • 90-minute strategy session
  • Post-session analysis
  • Written strategic roadmap
02

Essential Corporate Identity

$1,500

Everything your brand needs to start right, in one professional identity sheet. Individual services from $100.

  • Name and presence check
  • Goals consultation
  • Original logo and versions
  • Palette, slogan, background
03

Community Outreach

Projects starting at $5,000

Strategic planning and coordinated execution for programs, campaigns, events, and community initiatives.

  • Bilingual communications
  • Print and signage
  • Promotional products
  • Apparel and outreach
04

Citlalli Growth System

Starting at $599/mes

Ongoing strategic guidance for organizations that want to protect what they've built while continuing to strengthen their brand over time.

  • Strategic guidance and brand alignment
  • Brand integrity oversight
  • Priority planning
  • Smart system included: website, chat, smart business line, unified inbox, reviews

Not sure which one you need? You don't have to be.

Start a Project
Citlalli Flores Zepeda, founder of Citlalli Brands
means “star” in Nahuatl

Branding decisions should create value, not just more stuff.

Citlalli Brands is a bilingual brand strategy and execution firm helping service organizations make better brand decisions, strengthen brand integrity, and build value over time.

Originally from El Grullo, Jalisco, Citlalli Flores Zepeda graduated with honors from Tecnológico de Monterrey and started her business in Solano County in 2004 as Alfa Design Services. It grew into Alfa Promotions and Alfa Entrepreneurs, and in February 2022 it became Citlalli Brands. She served as President of the Solano Hispanic Chamber of Commerce from 2018 to 2019.

2012Business of the Year, Solano Hispanic Chamber of CommerceAlfa Promotions
2024BBB Torch Award for EthicsCitlalli Brands
2024Business of the Year, Solano Hispanic Chamber of CommerceCitlalli Brands
2024Certificate of Recognition, California State AssemblyCitlalli Brands
2025Spirit of SolanoCitlalli Brands
2026Pioneer Empresaria Award, California Hispanic Chambers of CommerceCitlalli Flores Zepeda
Questions & answers

Questions we hear often.

See all questions
Questions & answers
Do I need to know which service I need before contacting you?
No. Tell us what you are trying to accomplish and we will recommend the right next step, whether that is a Clarity Strategy Session, a complete brand identity or a single project.
Can we work with you in Spanish?
Yes. Citlalli Brands is fully bilingual. We work in English, Spanish or a mix of both, and we create your materials in both languages. You can also read this site in Spanish.
Can you produce a project that follows our existing brand guidelines?
Yes. Send us your guidelines, requirements, budget and deadline. We confirm colors, logo versions and specifications before production, coordinate the order and manage the details through delivery. See branded merchandise, apparel and signage.
What is the Citlalli Growth System?
It is our ongoing monthly partnership for organizations that want strategic guidance and a brand that keeps growing. It includes strategic consulting and a smart system: a smart website, chat widget, smart business line, unified inbox and review generation system. The Growth System starts at $599 per month.
Which areas do you serve?
Our office is in Fairfield, California. We work with organizations across the Bay Area, including Fairfield, Vacaville, Vallejo, Napa, Concord and Walnut Creek, and with clients nationwide online.
How do we get started?
Start a project through our contact form. We will reply with the right next step for your organization.

Your organization has something valuable to offer. Let's make sure your brand reflects it.

You don't need to have everything figured out. Tell us what you're trying to accomplish, and we'll start there.

You were born to shine. Let's shine together.

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