Brand Integrity Self-Audit
How consistent is your brand?
Answer a few questions about your organization and get your Brand Integrity Score, your top three gaps and a recommended next step.
It's free, takes about five minutes and shows your results on screen as soon as you finish. You don't need to share your email to see them.
Your Brand Integrity Score
RisingYou have a solid base, but some gaps are costing you trust.What you'll see at the end.
Your Brand Integrity Score
A score from 0 to 100 and your level: Shining, Rising, Flickering or Waiting to shine.
Your four pillars
How you score on strategic clarity, differentiation, consistent execution and brand integrity.
Your top three gaps
The answers that hold your brand back the most, in plain words.
Your next step
The service that fits your answers best, with a link to learn more.
Six short steps.
The Self-Audit is based on the Branding 360 Audit of Citlalli Flores Zepeda and the four pillars behind her work.
- 01
About your business
Three quick questions about your organization and the customers you serve.
- 02
Brand foundation
Five statements about your purpose, your ideal customer and what makes you different.
- 03
Identity essentials
A checklist of the seven pieces every brand identity needs.
- 04
Brand touchpoints
The places customers see your brand, from your website to your vehicles, and how they hold up.
- 05
Consistency and experience
Up to eight statements about consistency, responsiveness and the experience you deliver.
- 06
Your priority
The one thing that matters most for your brand in the next 12 months.
Your answers stay private
Nothing you answer is sent anywhere unless you choose to send your results.
What the score measures.
Strategic Clarity
Whether you can say what you do and who you serve, and whether your name is available and clear.
Meaningful Differentiation
What sets you apart, and whether your identity pieces express it.
Consistent Execution
Whether your brand looks the same everywhere, with the files and guidelines to keep it that way.
Brand Integrity
Whether the experience customers get matches the promise your brand makes.