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Citlalli Brands

Nonprofit branding agency in the Bay Area

Branding for Nonprofits.

Earn the trust of donors, volunteers and the families you serve, in English and in Spanish.

Led by Citlalli Flores Zepeda, who served as President of the Solano Hispanic Chamber of Commerce from 2018 to 2019, we help nonprofits look as credible as the work they do, from their identity and campaigns to event materials and bilingual outreach.

2024 BBB Torch Award for EthicsCitlalli, in branding since 2004Bilingual from start to finish
Start here

Tell us about your nonprofit

Share your mission, the people you serve and what you need next.

Solano Hispanic Chamber of CommerceUniforms, retractable banner and tablecloth
Sustainable SolanoCanopy tent and fitted tablecloth
Options for LearningBranded kites
California Human DevelopmentPromotional products
Solano Hispanic Chamber of CommerceEmbroidered shirt, name tag and backwall
Sustainable SolanoCanopy tent at a garden event
California Human DevelopmentSafety vest
Diaz and Loera Centro LatinoDía del Niño T-shirts and banner
Our Lady of LorettoBilingual apparel
Solano County Leadership Conference for Young WomenBanner and quote sign
Event apparel, banners and signs for community organizations.Work by Citlalli Brands
01

Why nonprofits need a strong brand

Donors, volunteers, sponsors and families decide whether to trust you long before they read your annual report. They see your flyer at a festival, your banner at an event, a social media post and your volunteers' shirts, and they form an opinion in seconds.

Strong nonprofit branding makes your mission easier to understand and easier to support. It helps sponsors see the value of partnering with you, helps families recognize you in their own language and helps volunteers feel proud to represent you. Our Community Outreach and Hispanic Market Strategy services were shaped by years of working alongside community organizations.

We also know the practical side: the program for the gala, the banner that has to arrive before the festival, the volunteer shirts in every size. We plan for those details so your team can focus on the mission.

02

Signs your brand is holding your mission back

Every program looks different

Each event, campaign and flyer was made by someone different, and it shows.

Your Spanish feels like an afterthought

Families who prefer Spanish get a translation, not a message written for them.

Sponsors don't see the value

Your sponsorship materials don't show what partners receive or who they reach.

Volunteers are hard to spot

Families at your events can't tell who to ask for help.

Your logo is outdated

It was made years ago and no longer reflects the organization you've become.

You're growing into a new community

A new location, program or audience needs a brand that welcomes them.

03

How we help nonprofits

01Brand identityA logo, colors and message that look credible to donors and welcoming to families, through Essential Corporate Identity.
02Bilingual communicationsMessages written for the people you serve, in natural English and Spanish, through Hispanic Market Strategy.
03Programs and campaignsPlanning and coordinated execution for outreach programs, campaigns and community events through Community Outreach, with projects starting at $5,000.
04Event materialsCanopy tents, banners, table covers and signs that make your presence easy to find, through our merchandise, apparel and signage service.
05Volunteer apparelShirts and jackets that make volunteers easy to spot at every event and that they're proud to keep wearing.
06Recognition itemsMedals, awards and gifts that thank volunteers, donors and sponsors in a way they'll remember.
07Sponsorship materialsMaterials that help sponsors see the value of supporting your work, from sponsorship packages to recognition at events.
08Strategic clarityA Clarity Strategy Session when your organization is growing, changing leadership or entering a new community.
04

Work with community organizations

Miller Creek Soccer League (MCSL) logo

Miller Creek Soccer League (MCSL)

Youth soccer league, San Rafael

Medals, lanyards and branded items for a league that has worked with us for many years.

Solano Hispanic Chamber of Commerce logo

Solano Hispanic Chamber of Commerce

Chamber of commerce

Retractable banners and branded materials. During Citlalli's term as President, from 2018 to 2019, she also helped strengthen the chamber's branding, bilingual communication materials and sponsorship positioning.

See the Solano Hispanic Chamber case

Federación Jalisco del Norte de California

Community federation

Branding, publications and sponsorship positioning that raised the organization's visibility in the Hispanic community.

Options for Learning logo

Options for Learning

Early education nonprofit

Branded folding fans and other promotional items with the organization's logo.

See the Options for Learning case
California Human Development logo

California Human Development

Farmworker services, Santa Rosa

A refreshed logo, plus promotional products such as a branded canopy tent with its message in Spanish.

See the California Human Development case
05

Trust is your most valuable asset

For a nonprofit, the brand is a promise: that donations are used well, that volunteers are respected and that families will be treated with dignity. Every flyer, banner and volunteer shirt is a chance to keep that promise.

That's especially true in bilingual communities. When a family sees a flyer written for them in Spanish, or meets a volunteer who can answer their questions, the message is clear: this organization is for us. When Spanish feels like an afterthought, the opposite message comes through, even when the program itself is excellent.

Consistency also makes fundraising easier. Sponsors want to see their logo on materials that look professional, at events that feel organized. A brand that holds together across every program gives them confidence that their support is in good hands. It also makes your sponsorship packages easier to present, because partners can picture exactly where their name will appear.

A strong brand also outlasts any single campaign. Leaders change, programs evolve and volunteers come and go, but a consistent identity keeps the organization recognizable through every season.

06

Nonprofits across Solano County and the Bay Area

From our office in Fairfield, we work with nonprofits, parishes, leagues and community programs throughout Solano County and the Bay Area. We know these communities because we're part of them, in English and in Spanish. Wherever your programs run, from Vallejo to Vacaville to Concord, we help you reach people in the language they prefer.

07

Questions about nonprofit branding

Questions and answers
What does a nonprofit branding agency do?
It helps a nonprofit decide how it presents itself, from its name, logo and message to the materials it uses in campaigns and at events, so donors, volunteers and the community recognize it and trust it.
Do you work with small nonprofits and community groups?
Yes. Our community clients include a local soccer league, a parish, a chamber of commerce and local programs. We recommend a scope that fits your stage and your budget.
Can you create our materials in English and Spanish?
Yes. We write and review messages for each audience, so your materials sound natural in both languages and say the same thing, without sounding like a translation.
Can you update our logo without losing recognition?
Yes. We start with what people already recognize, such as a color, a symbol or the name itself, and build a clearer, more consistent version around it, so supporters know it's still you.
Can you follow our national organization's brand guidelines?
Yes. We apply existing guidelines carefully and check colors, logo versions and placement before anything is produced.
How do we start if our budget is limited?
Start with what matters most right now. Individual identity services start at $100, and a Clarity Strategy Session helps you set priorities before you spend.
Where do you work with nonprofits?
We're based in Fairfield, California. Our nonprofit clients range from Vallejo to San Rafael, and we work with organizations across the Bay Area.
See all questions

Your mission deserves a brand people trust.

Tell us about your nonprofit, and we'll help you decide where to start.

You were born to shine. Let's shine together.

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