Branding guides in English and Spanish
Learn the language of your brand.
Clear answers about colors, printing, messaging and reaching Spanish-speaking customers, for organizations that serve people.
Every guide is written in plain language, in English and in Spanish. When you're ready to put one into practice, it points you to the service that can help.
Practical guides, one topic at a time.
Each article answers one question in depth, with steps you can use right away.
How to choose brand colors that print correctly
Why colors change from screen to print, the color codes your brand needs, and what to check before you order.
October 6, 2026 · 5 min readRead the article
Transcreation vs. translation: reaching Spanish speaking customers
What translation, localization and transcreation each do, where each one belongs, and how to start in Spanish.
October 6, 2026 · 4 min readRead the articleBranding words, explained in both languages.
Short, clear definitions of the terms behind every brand, in English and in Spanish.
Bilingual marketing
Marketing bilingüeReaching customers in two languages with one consistent brand.
Read the definitionVisual identityBrand guidelines
Manual de marcaThe written rules that keep a brand consistent wherever it appears.
Read the definitionFoundationsBrand identity
Identidad de marcaThe visual and verbal elements that make an organization recognizable.
Read the definitionFoundationsBrand strategy
Estrategia de marcaThe plan behind a brand: who you serve, what sets you apart and what you promise.
Read the definitionVisual identityCMYK vs. RGB
Two color systems: RGB, made with light, for screens, and CMYK, made with ink, for print.
Read the definitionVisual identityColor palette
Paleta de coloresThe small set of colors, with exact codes, that identifies a brand.
Read the definitionHave a question about your brand?
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