Brand strategy session with a written roadmap
Clarity Strategy Session.
Answer the big questions first, so every decision that follows has a direction.
Led by Citlalli Flores Zepeda, the session is built for moments when a project can't be properly defined until the bigger strategic questions are answered. After the session, you receive a written roadmap you can act on, in English or in Spanish.
Minute strategy session
Stages, from review to roadmap
Written strategic roadmap
Request your session
Tell us what you'd like to clarify. We'll reply with the next step to book your session.
Why strategy comes before design
Most organizations don't come to us short on ideas. They come with a website to redo, a new market to reach, a logo that no longer fits and a budget that can't cover everything at once. Without clear priorities, each of those decisions gets made on its own, and the brand pulls in different directions.
A Clarity Strategy Session brings those decisions together. In 90 focused minutes we look at where your organization is today, where it is going and what it is trying to accomplish, then turn the answers into a written roadmap. From there you can move into Essential Corporate Identity, Hispanic Market Strategy or any other project knowing it fits the bigger picture.
Signs you need clarity first
Everything feels urgent
The website, the logo, social media and a new market all seem to need attention at the same time.
Your team describes you differently
Ask three people what makes your organization different and you get three different answers.
A big investment is coming
A rebrand, a new location, a new service or a new audience is ahead, and you want to get it right the first time.
You want to reach a new market
You know Spanish-speaking customers or families matter, but you're not sure who to reach first or how.
Your marketing isn't adding up
You spend on ads, flyers and social media, but you can't tell which efforts build your brand and which are just noise.
Leadership is changing
A new director, a new generation or a new partner is stepping in, and the brand needs to reflect where you're headed.
What's included
She also provided us with valuable insights on how branding works and shared tips that truly helped our products stand out.
How the session works
- 01
Book your session
Reserve your time and complete the $797 payment when you book.
- 02
Share your context
Tell us about your organization, your goals and the decisions in front of you. We review it before we meet.
- 03
Work through the big questions
In 90 minutes we work through strategic clarity, what makes you different, how consistently your brand shows up and the priorities ahead.
- 04
Receive your roadmap
We analyze the session and deliver your written strategic roadmap with clear next steps.
Decide what comes next
Carry the roadmap out with your own team or with us. Either way, every next step has a reason behind it.
What your roadmap answers
The session follows the four ideas that guide all of our work. Each one becomes part of your roadmap.
The session can also make room for a bigger question: what your organization is really in business to do, who it serves best and where new opportunities may be. This part of the conversation draws on Citlalli's graduate studies in organizational leadership.
Clarity for Bay Area organizations
Citlalli Brands is based in Fairfield, the county seat of Solano County, and Clarity Strategy Sessions are led by Citlalli Flores Zepeda. Our clients range from nonprofits and schools to family businesses and professional firms across the Bay Area, and the questions are the same in Vallejo as in Walnut Creek: where are we going, and what should come first?
Investment
Includes the pre-session review, the 90-minute session, the post-session analysis and your written strategic roadmap. Payment is completed when you book.