ENES
Citlalli Brands

Logo and brand identity design in Fairfield, CA

Essential Corporate Identity.

A logo, colors, message and files that work everywhere from day one.

Led by Citlalli Flores Zepeda, every identity starts with your goals, not with a template. You leave with a brand you can hand to any printer, designer or web developer, and we work with you in English or in Spanish.

3

Original logo concepts

3

Rounds of revisions

6

Files per logo version

2024 BBB Torch Award for EthicsCitlalli, in branding since 2004Bilingual from start to finish
Start here

Start your identity project

Tell us what you need and we will start there.

Mariachi Premier logoCCS Creative Cleaning Services logoEly's Housekeeping logoMina Diaz for Vallejo City Council logoMariachi La Unión logoBaja Cali Taqueria & Grill logo
Identities designed by Citlalli Brands for local businesses and leaders.Shown with permission
01

Why your brand identity has to come first

Your logo shows up on everything: your website, your trucks, your uniforms, your signs and your invoices. When it was made in a hurry, every one of those pieces looks a little different, and customers notice even when they can't say why.

A complete identity fixes that once. If you are still deciding who your brand is for, start with a Clarity Strategy Session. If your identity is ready and you need it on shirts and signs, see branded merchandise, apparel and signage.

Good logo and brand identity design is not decoration. It is the foundation every other investment sits on, from your Google Business Profile to the decals on your work truck. Getting it right first keeps the rest of your marketing from costing more than it should.

02

Signs it's time for a real identity

Your logo was made in a hurry

A relative, an online generator or the print shop made it, and it never quite fit.

It looks different everywhere

Your sign, your shirts and your Facebook page each show a slightly different version.

You don't have the right files

The printer asks for a vector file and all you have is a screenshot.

Your name causes confusion

Another business uses something similar, or the name isn't available on social media.

03

What's included

IDENTITY SHEETYour Business3 conceptsConcept 1Concept 2Concept 3COLOR PALETTETYPOGRAPHYHEX · RGB · CMYK · PMSAaAaDisplay · TextPNG · RGBPDF · CMYKFiles ready to use
Three concepts, one palette and the files you need.Illustration
01Name and digital presence checkGoogle search, domain availability and name availability on Facebook, TikTok, Instagram, LinkedIn and YouTube, with a recommendation if we see a risk of confusion, so your marketing builds on a viable name.
02Strategic goals consultation90 minutes to define your purpose, values, ideal customer and brand personality.
03Original logo designThree original concepts and three rounds of revisions, with a strategic build of the symbol and composition.
04Logo versions and brand iconYour main logo, a rectangular or square version when needed and an icon for social media and small spaces.
05Corporate color paletteExact RGB, CMYK, HEX and PMS values for commercial printing and digital use.
06Slogan or main messageOne strategic line aligned with your positioning and the value of your brand.
07Custom brand backgroundA custom background created with unique brand elements that set you apart, for digital and printed pieces.
08Essential Corporate Identity sheetOne page with your name check, logos, colors, fonts, slogan, values and background, ready to hand to any vendor.
From the initial consultation to the final product, Citlalli exhibited professionalism, creativity, and dedication. She truly understood our vision and brought it to life in ways we couldn't have imagined.
Amazing Smile logoGerardo Reynaga Gonzalez, RDHAP, BSDHMobile Dental Hygienist, Amazing Smile · Google review
Read all our reviews on Google (opens in a new tab)
04

How the process works

  1. 01

    Check your name

    Before any design, we check that your name is clear to use online and flag any risk of confusion.

  2. 02

    Define your goals

    A 90-minute consultation on your purpose, values, ideal customer and personality.

  3. 03

    Choose and refine your logo

    Three original concepts, then up to three rounds of revisions on the one you choose.

  4. 04

    Receive your files

    Every version, your palette, your slogan and your identity sheet, ready to use.

  5. Review before production

    A one-hour review so your logo is used correctly on print and digital pieces.

05

The files you receive

Each logo version comes in 6 final files, so it works on a screen, on a shirt and on a sign.

PNG · RGBFor screens and the web
WHITE
BLACK
COLOR
PDF · CMYK vectorFor print at any size
WHITE
BLACK
COLOR

PNG files in RGB are for websites, social media and presentations. PDF files in CMYK vector format are for printers, embroiderers and sign makers, and they scale to any size without losing quality. With all six, you never have to send a vendor a screenshot again.

06

Brand identity design in Fairfield and the Bay Area

The identities above were created for a taqueria, cleaning companies, mariachi groups and a local candidate, and we design for organizations across Solano County and the Bay Area. If you are looking for logo design in Fairfield, CA, our office is on Chadbourne Road, and we are just as easy to reach from the cities below.

07

Investment

Complete package
$1,500

Individual services start at $100. Your full price list is shared in your consultation.

08

Questions about brand identity

Questions and answers
Can you update my existing logo instead of starting over?
Yes. A logo recreation turns your current logo, or a clear idea, into professional vector files you can use anywhere, with the same 6 final files per version.
What is included in a brand identity package?
Essential Corporate Identity includes a name and digital presence check, a 90-minute goals consultation, an original logo with three concepts and three rounds of revisions, logo versions and a brand icon, a corporate color palette, a slogan, a custom brand background and a one-page identity sheet.
How much does logo design cost in Fairfield, CA?
The complete Essential Corporate Identity package is $1,500. Individual services start at $100, and your full price list is shared in your consultation.
How long does a brand identity take?
It depends on the scope and on how quickly decisions and feedback come back during the concepts and revisions. The clearer your goals are at the start, the smoother the design rounds go.
Can my brand work in both English and Spanish?
Yes. We work with you in English, Spanish or a mix of both, and the goals consultation is the right moment to decide how your brand should speak to each audience. If reaching Spanish speakers is a priority, see Hispanic Market Strategy.
Do you check whether my business name is available?
Yes. Before any design, we search Google, check domain availability and look at Facebook, TikTok, Instagram, LinkedIn and YouTube, and we tell you if we see a risk of confusion. It is a preliminary check that helps you choose a viable name; it does not replace advice from a trademark attorney.
What files will I receive?
Each logo version comes in 6 final files: PNG in RGB (white, black and color) for screens, and PDF in CMYK vector format (white, black and color) for print at any size.
See all questions

Give your brand a foundation it can grow on.

Tell us where your brand is today, and we'll help you build the identity it needs next.

You were born to shine. Let's shine together.

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