Bilingual branding agency in Concord, CA

Concord is the most populous city in Contra Costa County, and 38.9% of its residents age 5 and older speak a language other than English at home, according to the U.S. Census Bureau. For many local businesses, reaching the whole city means speaking to customers in more than one language.

Our approach does that without splitting your brand in two. Your logo, colors and voice stay the same, while each message is written for its audience in natural English and natural Spanish and applied consistently on everything people see.

Our office in Fairfield is a short drive from Concord across the Benicia-Martinez Bridge, and we work with Contra Costa clients in person and online. Citlalli has helped Bay Area organizations with branding since 2004, from the first logo to the last box of business cards.

Amazing Smile

Mobile dental hygiene, Pinole

Branded tumblers for a Pinole practice that cares for patients at home.

Mazatlan Taqueria & Grill

Restaurant, Hercules

A take-out menu that guests can take home and order from.

Caring Haven

In-home care, Antioch

Name badges for the care team.

Our Contra Costa work also includes original logos for Baja Cali Taqueria & Grill in Orinda and Ely's Housekeeping in Walnut Creek, both shown on our Walnut Creek page.

Downtown Concord centers on Todos Santos Plaza, a full city block known for its farmers market, free summer concerts and the restaurants around it. Beyond downtown, local businesses range from shops and restaurants to offices, health care providers and the trades.

About a third of Concord residents (32.4%) are Hispanic or Latino. Bilingual materials help businesses here serve those families with the same care as every other customer, from the menu at a taqueria to the intake form at a clinic.

Concord is also well connected. BART links the city to the rest of the Bay Area, and many businesses here serve customers in Pleasant Hill, Martinez, Walnut Creek and beyond. A consistent brand helps people recognize you no matter where they first meet you.

For care providers and other businesses that send their team into people's homes, the brand travels with every visit. A clear name badge, a matching shirt and a card left at the door tell families who was there and how to reach you again, which is why we pay as much attention to a badge as to a logo.

1. 01

   Know who reads what

   We map which customers prefer English, which prefer Spanish and which read both, message by message.

2. 02

   Write each version

   Each message is written for its readers, then checked so both versions carry the same information.

3. 03

   Design for both languages

   Layouts leave room for two languages, so neither one looks squeezed or secondary.

4. 04

   Use it everywhere

   The same system goes on your signs, cards, forms, website and social media.

5. One brand, two languages

   Your logo, colors and voice stay the same in English and Spanish.

Our Contra Costa clients include a mobile dental hygiene practice, a taqueria, an in-home care agency, a home cleaning company and a restaurant in Orinda. Here's where to read more about each sector.

Professional services, including health and care providers, need badges, cards and materials that build trust before the first appointment. Restaurants and hospitality businesses need menus, signs and uniforms that work in both languages.

Contractors and trades, nonprofits and schools and education programs each have their own page too.

We serve Concord, Pleasant Hill, Martinez and the rest of Contra Costa County from our office in Fairfield. Organizations in Pittsburg, Antioch and Bay Point can work with us the same way, online or at our office in Fairfield.