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Citlalli Brands

Branding agency in Walnut Creek, CA

Walnut Creek, where clients choose on trust.

Branding for professional firms and organizations in central Contra Costa, in English and Spanish.

We're a branding agency for Walnut Creek, CA firms, practices and organizations, led by Citlalli Flores Zepeda. We help them look as good as the work they do, with materials ready for clients who prefer English or Spanish.

27.8%

of Walnut Creek residents speak a language other than English at home (age 5+)

24.4%

were born outside the United States

70,012

residents, 2025 estimate

Source: U.S. Census Bureau QuickFacts. Language figures count residents age 5 and older.

2024 BBB Torch Award for EthicsCitlalli, in branding since 2004Bilingual from start to finish
Start here

Tell us about your firm

Share where your office is, who your clients are and what you need next.

Ely's Housekeeping logoBaja Cali Taqueria & Grill logoAmazing Smile logoMazatlan Taqueria & Grill logo
Contra Costa County businesses we've worked with.Shown with permission
01

Why Walnut Creek firms invest in their brand

Walnut Creek has been a business destination for decades. Broadway Plaza opened in 1951 as Contra Costa County's first major retail center, and today the city is home to company headquarters, professional offices and a BART station that connects it to the rest of the Bay Area.

In a city like this, clients compare. They look at your website, your business card, your office sign and the way you follow up, and they choose the firm that looks as established as its advice. A consistent, polished brand helps a new client trust you sooner, before you've had the chance to show what you can do.

That's the focus of our professional services work: positioning, identity, business cards, name badges, client gifts and bilingual materials for firms whose clients choose on trust.

02

Signs your firm's brand is falling behind

Your website and your office don't match

Clients walk in expecting one firm and find another.

Every partner uses a different card

Each person on the team presents the firm a little differently.

Your materials only work in English

Clients who prefer Spanish get less information than everyone else.

Your seminar table looks improvised

At events, your display doesn't reflect the quality of your work.

Your gifts end up in a drawer

Branded items nobody uses don't keep your name in front of clients.

You're adding a partner or an office

Growth is the right moment to make sure the brand can carry it.

03

Our work in Walnut Creek and nearby

Ely's Housekeeping logo

Ely's Housekeeping

Home cleaning, Walnut Creek

A complete brand identity, with a new logo, for a Walnut Creek home cleaning company.

See the Ely's Housekeeping case
Baja Cali Taqueria & Grill logo

Baja Cali Taqueria & Grill

Restaurant, Orinda

A logo designed by Citlalli Brands for this Orinda taqueria and grill.

Amazing Smile logo

Amazing Smile

Mobile dental hygiene, Pinole

Branded tumblers for a mobile dental hygiene practice.

Citlalli's attention to detail and innovative ideas set her apart.
Amazing Smile logoGerardo Reynaga Gonzalez, RDHAP, BSDHMobile Dental Hygienist, Amazing Smile · Google review
Read all our reviews on Google (opens in a new tab)
04

How we help Walnut Creek firms

01PositioningA clear answer to what makes your firm different, defined in a Clarity Strategy Session.
02Identity systemA logo, color palette and type system that hold up on a lobby sign, a proposal and a phone screen, through Essential Corporate Identity.
03Print that feels substantialBusiness cards, letterhead and presentation folders, with paper and finishes chosen for how clients will handle them.
04Badges for the whole teamMatching engraved or printed badges, so every partner and assistant presents the firm the same way.
05Gifts clients actually useDrinkware, notebooks and welcome kits chosen for your clients, through our merchandise, apparel and signage service.
06Bilingual client materialsGuides, intake forms and brochures in English and Spanish, through Hispanic Market Strategy.
07Office and event presenceLobby signs, banners and displays for open houses, seminars and community events.
08Every office, one standardMatching signs, cards and materials for each location your firm opens.
05

Your clients come from across the county

A Walnut Creek office often serves clients from all over Contra Costa County. According to the U.S. Census Bureau, 12.4% of Walnut Creek residents are Hispanic or Latino, and in neighboring Concord the share is 32.4%.

That's why bilingual materials matter even for firms whose main language is English. A brochure, an intake form or a welcome letter in Spanish tells Spanish-speaking clients they'll be understood, and it can be the reason they choose you over a firm that speaks only one language.

Bilingual doesn't have to mean a second brand. We keep one identity and write each message for its audience, so your materials look the same in both languages and say the same thing. When a client switches languages halfway through a conversation, nothing about your firm should feel different.

06

Details that signal quality

In professional services, small details carry real weight. A sturdy business card, an engraved badge, a folder sized for the papers you hand clients and an email signature that matches your website all tell clients they're in good hands.

Each piece is designed for the moment it will be used. A badge should be legible from a few steps away, a gift should be useful enough to keep, and a brochure should answer the questions clients ask before they call.

Many professions also have rules about what must appear on marketing materials, such as a license number or a required disclosure. We leave a clean, consistent place for that information on every piece, so it never looks like an afterthought.

07

Walnut Creek, Lafayette and Orinda

We serve Walnut Creek and its neighbors, including Lafayette, Orinda and Concord, from our office in Fairfield. Many projects work well online, and you're welcome to meet us at our Fairfield office by appointment, Monday to Friday, 9 AM to 5 PM.

08

Questions from Walnut Creek firms

Questions and answers
Do you serve firms in Walnut Creek?
Yes. Walnut Creek and the rest of Contra Costa County are part of our service area. We work online and meet in person at our Fairfield office.
Do you have clients near Walnut Creek?
Yes. Our Contra Costa clients include Ely's Housekeeping in Walnut Creek, Baja Cali Taqueria & Grill in Orinda and Amazing Smile in Pinole.
Can you keep several offices consistent?
Yes. We set one standard for signs, cards and client materials and apply it to each location your firm opens, so clients get the same experience everywhere.
Can you design materials for seminars and client events?
Yes. We design banners, table displays, name badges and printed materials for seminars, open houses and client appreciation events.
Do you make engraved name badges?
Yes. We design engraved and printed name badges that match your brand, like the gold badge we created for the owner of a Bay Area financial firm.
How much does it cost to work with you?
A Clarity Strategy Session is $797, a complete identity package is $1,500, and the Citlalli Growth System, our ongoing partnership, starts at $599 per month.
How do we start?
Start a project. If you're weighing options, a Clarity Strategy Session is a focused first step.
See all questions

Look as established as your expertise, from the first meeting.

Tell us about your firm and your clients, and we'll recommend where to begin.

You were born to shine. Let's shine together.

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