Frequently asked questions

Use the contact form. Tell us a little about your organization and what you'd like to change, and we'll reply with the next step.

That's fine. Describe the goal or the problem, and we'll recommend where to begin. If the direction itself is still undecided, we'll suggest a Clarity Strategy Session as the first step.

Nothing formal. Your current logo, a few materials you use today and a sense of what you'd like to achieve are plenty. Curious where your brand stands? Try the free Brand Integrity Self-Audit.

Yes. A project can be as small as one piece. Individual identity services start at $100, and we confirm the scope and price with you before any work begins.

Yes. Citlalli Brands is bilingual from start to finish. Conversations and materials can be in English, in Spanish or in both.

Yes. We can create each piece in English, in Spanish or as a bilingual version, and keep your brand consistent across both.

We write and adapt. Translation alone often misses tone and culture, so we adapt your message for U.S. Spanish-speaking audiences, a process called transcreation. See Hispanic Market Strategy.

Yes. Use the EN / ES switch at the top of any page, or visit the Spanish site.

Six services, from strategy to production: the Clarity Strategy Session, Essential Corporate Identity, Hispanic Market Strategy, branded merchandise, apparel and signage, Community Outreach and the Citlalli Growth System. Contractors also have the Smart Website Package.

Four of our six services have published prices: $797 for the Clarity Strategy Session, $1,500 for the complete Essential Corporate Identity package (individual services from $100), from $5,000 for Community Outreach and from $599 per month for the Citlalli Growth System. Hispanic Market Strategy and merchandise, apparel and signage are quoted per project.

It starts with a review before you meet, continues with a 90-minute session on the big questions and ends with an analysis and a written strategic roadmap. It costs $797, paid when you book.

Everything a brand needs to start right: a name and digital presence check, a goals consultation, an original logo with its versions and a brand icon, a color palette, a slogan, a custom background and a one-page identity sheet. The complete package is $1,500.

Both. Besides design, we coordinate the production of merchandise, apparel, signage and print, and review the details with you before production starts.

Citlalli's ongoing strategic guidance, plus a smart system built and connected for you: a smart website, a chat widget, a smart business line, a unified inbox and a review generation system. It's one package, from $599 per month.

Yes. The Smart Website Package gives you a bilingual website plus local SEO, chat, a smart business line, a unified inbox and review generation. It's $297 per month, and the one-time $997 setup covers your first month.

No. You can cancel anytime. If you do, you keep your website and we can hand over its source code; everything else ends, from local SEO and chat to the smart business line, the inbox and review generation.

It depends on what's missing. Contractors & Trades branding covers how your company looks on trucks, uniforms and signs, while the Smart Website Package is built to turn website visits into calls and help you follow up with leads. Tell us where you are and we'll suggest where to start.

In Fairfield, California, at 490 Chadbourne Rd, Suite A100. Office hours are Monday to Friday, 9 AM to 5 PM, and visits are by appointment only.

From our office in Fairfield, CA, we serve Vacaville, Vallejo, Napa, Concord, Walnut Creek and the rest of the Bay Area, across Solano, Napa, Marin, Contra Costa, Alameda, San Francisco, San Mateo and Santa Clara counties. See our service areas.

Yes. Strategy and identity work can happen by video call, with proofs you review on screen, wherever you are in the United States. Our clients outside the Bay Area include Pacific Oaks College in Pasadena and Options for Learning in West Covina.

Citlalli Flores Zepeda, a bilingual strategic branding consultant originally from El Grullo, Jalisco, who started her first business in Solano County in 2004. It has been Citlalli Brands since February 2022.

Organizations that serve people, including nonprofits, schools and education programs, professional services firms, contractors and trades and restaurants and hospitality businesses.

Because it's the same business. It began as Alfa Design Services in 2004, later became Alfa Promotions, was renamed Alfa Entrepreneurs in 2015 and has been Citlalli Brands since February 2022. Read the story.

The Better Business Bureau gave Citlalli Brands a 2024 Torch Award for Ethics, and the Solano Hispanic Chamber of Commerce named it Business of the Year in 2024, as it did in 2012 when the business was Alfa Promotions. In 2026, the California Hispanic Chambers of Commerce gave Citlalli the Pioneer Empresaria Award. See all awards and recognition.

“Citlalli” is the Nahuatl word for “star.” The agency carries that name for its meaning, not because it's the founder's name: Citlalli Brands creates star brands that shine in the marketplace according to their own potential. That's why a star is the brand's only symbol.