Branding portfolio and case studies

Brand integrity, in action.

Real projects for organizations that serve people, from a platform built in Spanish to a new identity and branded materials.

Since 2004, Citlalli has turned brand decisions into identities, campaigns and branded pieces for businesses, schools and community organizations. These six case studies cover an ongoing partnership with a chamber of commerce, a brand refresh that guided a full set of outreach materials, branded materials for a college and a nonprofit that follow each organization's brand, her own community platform and a brand identity.

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Case studies

Six projects worth a closer look.

Each case explains who the organization is, what the project needed and what we did.

Ongoing brand partnership

Solano Hispanic Chamber of Commerce

Apparel, event displays, membership materials and promotional products for a chamber that serves Hispanic businesses in Solano County, since 2018.

Chamber of commerceApparelEvent signage

Read the case

Brand refresh & implementation

California Human Development

A brand refresh and brand guidelines, then a coordinated set of event materials, staff apparel and promotional products for a Santa Rosa nonprofit.

NonprofitBrand guidelinesMerchandise

Read the case

Brand-compliant execution

Pacific Oaks College

Hispanic Heritage Month campaigns and Student Success Center materials for a Hispanic-Serving Institution in Pasadena.

Higher educationCampaignsMerchandise

Read the case

Brand-compliant execution

Options for Learning

Branded kites and folding fans for an early education nonprofit, with its logo and tagline on every piece.

NonprofitMerchandise

Read the case

Bilingual market & community engagement

Solano Hispano

Citlalli's own platform for Spanish speakers in Solano County, written in Spanish around real needs and launched on the first day of Hispanic Heritage Month in 2024.

Hispanic marketCommunityPlatform

Read the case

Brand growth & transformation

Ely's Housekeeping

A complete brand identity, and a website built on it, for a Walnut Creek home cleaning company founded in 2006.

Brand identityWebsite

Read the case

Selected pieces

A few of the pieces we've produced.

From canopy tents and table covers to badges, menus and medals, every piece starts with the client's brand.

Skylight Electrical Service booth under a plain canopy, before its custom canopy and backwall — Skylight ElectricalBefore: a plain canopy

Skylight Electrical Service custom canopy and backwall designed by Citlalli Brands — Skylight ElectricalAfter: custom canopy and backwall

InMotion Real Estate event booth with custom canopy tent and tablecloth — InMotion Real EstateEvent booth

Custom printed T-shirts for Fred's Place in Sausalito — Fred's PlaceShirts

Name badges for Caring Haven — Caring HavenName badges

Custom canopy tents for Audio House Napa — Audio House NapaEvent tents

California Human Development canopy tent at a community event — California Human DevelopmentCanopy tent

Promotional kit for Estrella TV's Al Día — Al Día, Estrella TVPromotional kit

Soccer medals and lanyards for Miller Creek Soccer League — Miller Creek Soccer LeagueMedals and lanyards

Engraved gold name badge for the owner of Black Diamond Financial — Black Diamond FinancialName badge

Take-out menu designed for Mazatlan Taqueria & Grill — Mazatlan Taqueria & GrillTake-out menu

Branded duffel bag, mug, pens and business cards for State Farm agent Maria Zuniga — State Farm, Maria ZunigaClient kit

Solano Hispanic Chamber of Commerce booth with custom canopy, tablecloth and banner — Solano Hispanic Chamber of CommerceEvent booth

Owner of 2 Breaths Mobile CPR with the car door magnet designed by Citlalli Brands — 2 Breaths Mobile CPRCar door magnet

Truck lettering for Dennis Painting — Dennis PaintingTruck lettering

Bilingual hoodie and T-shirts for Our Lady of Loretto Catholic Church in Novato — Our Lady of LorettoBilingual apparel

Branded binders and name tents for BNI Successful Networking Pros — BNI Successful Networking ProsBinders and name tents

Car door magnet designed for Ely's Housekeeping — Ely's HousekeepingCar door magnet

Custom printed T-shirts for Guild Mortgage — Guild MortgageT-shirts

Embroidered cap, polos, pens and business cards for El Grullo Tours — El Grullo ToursLogo, business cards and embroidered apparel

Work by Citlalli Brands.

Websites

Websites built for local businesses.

Our web team builds complete bilingual websites through the Smart Website Package.

Painting · Vallejo, CA

Utrera Painting

Its complete website came with the Smart Website Package: built in English and Spanish, with a page for each service, pages for the cities it serves and a request form for written estimates.

Smart Website PackageEnglish and SpanishEstimate requests

Visit utrerapainting.com

Home cleaning · Walnut Creek, CA

Ely's Housekeeping

Its website was built on the brand identity we created. It presents its cleaning services for homeowners, realtors, contractors and stagers, the East Bay cities it serves and a way to request an estimate.

Built on its brandService areasEstimate requests

Visit elyshousekeeping.com

Built by our web team.

Websites · Rancho Cucamonga, CA

TechBox Systems

TechBox Systems is the web team we work with. It builds bilingual websites and follow-up systems for Latino contractors in the U.S. We made its branded shirts, hoodies and caps.

Web teamBranded apparel

Visit techboxsystems.io

Organizations we've worked with

Work by sector

See the work for your sector.

Each sector page shows the organizations we've worked with and the kind of work we do for them.

NonprofitsIdentity, campaigns and event materials for community organizations.Schools & EducationCalendars, campaigns and spirit wear for schools and colleges.Professional ServicesBusiness cards, badges and client gifts for firms built on trust.Contractors & TradesLogos, uniforms, tents and signs for contractors and trades.Restaurants & HospitalityMenus, signage and uniforms for restaurants.

Questions & answers

Questions about our work.

See all questions

Can I see more examples of your work?

Yes. Each Who we help page shows work for that sector. When you start a project, tell us what you need and ask about examples close to it.

Do you work with organizations outside the Bay Area?

Yes. Our office is in Fairfield, California, and we've produced materials for organizations elsewhere in the state, such as Pacific Oaks College in Pasadena and Options for Learning in West Covina.

Do you design new brands or work with existing ones?

Both. Citlalli created a complete new identity for Ely's Housekeeping, while the Pacific Oaks and Options for Learning pieces were produced within each organization's existing brand.

Can you produce pieces like the ones on this page?

Yes. Tents, table covers, badges, menus, medals and kits like these are part of our merchandise, apparel and signage service, and the Contact form is the fastest way to tell us what you need.

Let's build something worth showing.

Tell us what you have in mind, and we'll plan the identity, campaign or pieces it needs.

You were born to shine. Let's shine together.

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