Cleaning company branding case study
Ely's Housekeeping.
A complete brand identity for a home cleaning company that has cared for East Bay homes since 2006.
Ely's Housekeeping is a home cleaning company in Walnut Creek, California, founded by Elizabeth Hernandez in 2006. Citlalli Flores Zepeda created its complete brand identity, and our web team built its website on that identity.
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A company invited into people's homes
Ely's Housekeeping cleans homes across the East Bay, from Berkeley and Piedmont to Danville and San Ramon, for homeowners, realtors, contractors and home stagers.
Its services include weekly, deep, move-in and move-out, post-construction and home staging cleaning, all with eco-friendly, non-toxic products.
When a business works inside people's homes, its brand has to look professional and caring before anyone opens the door.
A complete identity
Ely's Housekeeping received everything in our Essential Corporate Identity package.
The identity at work
The same logo and colors carry through the pieces the company uses every day.
A website built on the identity
Our web team built elyshousekeeping.com on the new identity, with the logo in the header, navy and red throughout, the company's services and the East Bay cities it serves.
What this project shows
A complete identity matters most when it's used everywhere. On a car door, in a social post and on its website, Ely's Housekeeping looks like the same company every time.
Citlalli Brands also created the identity of CCS Creative Cleaning Services, and our contractors and trades page shows more work for service businesses. If your business needs a website too, start with the Smart Website Package.