Chamber of commerce branding case study
Solano Hispanic Chamber of Commerce.
A consistent brand presence, built one piece at a time.
The Solano Hispanic Chamber of Commerce exists to strengthen Solano County's Hispanic businesses. Since 2018, Citlalli Flores Zepeda has helped the chamber carry its identity onto apparel, event displays, membership materials and promotional products.
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Tell us about your organization, your event and your brand guidelines.
A chamber for Hispanic businesses
The Solano Hispanic Chamber of Commerce works to strengthen Hispanic-owned businesses in Solano County by advocating for opportunities for economic growth and offering resources, training and tools. It is part of the Northern Region of the California Hispanic Chambers of Commerce.
Citlalli also knows the chamber from the inside: she served as its President from 2018 to 2019.
An ongoing partnership, not a single project
Rather than one large project, our work with the chamber has grown over the years. New pieces were added as its activities, events and communication needs changed, from apparel for board members and ambassadors to event displays, membership materials and promotional products.
Each piece takes the chamber's visual identity to one more place where members, sponsors and the community see it.
What we've delivered
How we approach it
Each solution has followed what the chamber needed at that moment, with a focus on consistent visuals, professional presentation and practical use.
Because the materials were developed step by step, the chamber keeps a recognizable presence across leadership activities, membership engagement, community outreach and business events. It's the same approach we bring to nonprofits and professional services through our merchandise, apparel and signage service.
What this partnership shows
Brand consistency is often built over time, not in a single project. By applying the chamber's identity across apparel, signage, printed materials and promotional products, we've helped it offer a cohesive, professional experience to members, sponsors and the community.
A strong brand is built through consistent execution, one touchpoint at a time.